{"id":158,"date":"2017-05-12T12:18:39","date_gmt":"2017-05-12T11:18:39","guid":{"rendered":"http:\/\/www.aimtp.com\/?p=158"},"modified":"2022-09-16T19:44:19","modified_gmt":"2022-09-16T18:44:19","slug":"do-you-have-an-innovation-funnel","status":"publish","type":"post","link":"https:\/\/www.aimtp.com\/?p=158","title":{"rendered":"Do you have an innovation funnel?"},"content":{"rendered":"
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Do you have an innovation funnel?<\/figcaption><\/figure>\n

Most businesses have a sales funnel. They formalise sales teams and divisions and use (mostly) formal methods to strategise, to create and manage sales leads and opportunities. They have a sales funnel and are constantly focussed on sales and identifying sales opportunities – after all, that’s why they are in business.<\/p>\n

What about innovation? How much focus should an organisation have on innovation? And how much effort should you\u00a0put into establishing innovation as a mainstream activity using innovation management methods?<\/p>\n

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“Just as you have a sales funnel for constantly pursuing sales opportunities, you must also have an innovation funnel for constantly pursuing innovation opportunities.”<\/h1>\n<\/blockquote>\n

Our answer is to undertake as much innovation as you can<\/strong>. Just as you have a sales funnel for constantly pursuing sales opportunities, you must also have an innovation funnel for constantly pursuing innovation opportunities. Not every innovation will lead to a new product, some may just help with productivity by rearranging the furniture – yes, seriously! But every organisation should care as much about innovation as it\u00a0does about sales.<\/p>\n

We can help you to identify innovation opportunities, set up an innovation funnel, select methods and tools to manage it, and run a continuous innovation programme and strategy – rather than a start\/stop programme with discrete, disconnected projects.<\/strong><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Most businesses have a sales funnel. They formalise sales teams and divisions and use (mostly) formal methods to strategise, to create and manage sales leads and opportunities. They have a sales funnel and are constantly focussed on sales and identifying sales opportunities – after all, that’s why they are in business. What about innovation? How … <\/p>\n

Continue reading “Do you have an innovation funnel?”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16,18,11,15,13],"tags":[],"class_list":["post-158","post","type-post","status-publish","format-standard","hentry","category-change-management","category-innovation-funnel","category-innovation-management","category-operational-innovation","category-opinion"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8yGOj-2y","_links":{"self":[{"href":"https:\/\/www.aimtp.com\/index.php?rest_route=\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aimtp.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aimtp.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aimtp.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aimtp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158"}],"version-history":[{"count":5,"href":"https:\/\/www.aimtp.com\/index.php?rest_route=\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":27540,"href":"https:\/\/www.aimtp.com\/index.php?rest_route=\/wp\/v2\/posts\/158\/revisions\/27540"}],"wp:attachment":[{"href":"https:\/\/www.aimtp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aimtp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aimtp.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}